Client:
Fania Records
Year:
2015
Office:
New York City

Fania Records Social Media

• Fania utilized its extensive social media network to keep fans abreast
of all the summer anniversary events as well as alert them to new remixes
and albums released by Fania and new Fania artists including the debut of
Timothy Brownie. Fania also had a dedicated social media manager who responded to
fan comments that reached nearly 845,000 interactions including Likes, Comments, Shares,
Retweets and Favorites

• Fania gained an additional 34,000 + followers in a 3-4 month span with the Fania
Facebook page gaining the majority of new followers

• Facebook was the most active platform primarily reaching users between
the ages of 24-35 in New York and New Jersey

• Also by using the dedicated hashtag for the Armada Fania events (#ArmadaFania)
the label started an online conversation that will maintain the momentum for 2015 and beyond.

Join the Movimiento with #ArmadaFania brought together all of this artist and partners as:

Partners:

MTV IGGY, VEVO, BILLBOARD, SIRIUS XM SATALLITE RADIO, SUMMER STAGE, REMEZCLA, SOCIEDAD RECORD.

Artist:

Whiskey Barons, Los Chinchillos del Caribe, Bobbito Alias kool Bob, Los Hacheros, Boogaloo Assassins,
Christian Martir, 
Pam jonesTimothy Brownie, Turmix, Bongo Head, De Marquesina, Canyon Cody,
Dj Wasabi, Rio Bamba, Geko Jones, Rich Medina, Calma Carmona, Castor, Smoke Les, The Bugalu Brothers,
Ray Lugo, Dj Afro, Sucio Smash, DJ Pirata, Ibomba, Quantic, Ana Isabelle, Avenida B, Las Nenas Rudas,
Aniel Rosario, 
Pili Montilla, Joe Claussell, Original Chato, Dj Happy Colors, Jansy, Dj Lightning, Joe Bataan,
John Leguizamo, Ismael Miranda, La Mecanica Popular, Roberto Roena, Costilla-G

 

Results:

Outlet

Posts

Reach

Likes, Comments, shares, Retweets & Favorites

New Followers/ Likes

Facebook

322

16,228,669

809,308

32,166

Instagram

194

1,314,536

20,559

1,162

Twitter

936

2,348,266

15,795

1,283

Total

1,462

19,891,471

845,662

34,611